|
|
|


  espanol ingles  
Plan for International Expansion

Thank you for your interest in exploring the business opportunities offered by Juan Valdez® Café. Our current model does not include the possibility of individual franchises.

In our expansion model, the concept of brand development is integrated, that is, it includes all channels: coffee shops, hypermarkets (supermarkets and large retain chain stores), and the institutional sector (restuarants, hotels, offices and airlines). This integrated model is designed to guarantee the execution of our commercial strategy: to offer the Juan Valdez Café experience for all opportunities of consumption.

Through our joint venture plan, we are looking for partners that fulfill key requirements needed in order to develop the business. These requirements include: being a local operator of a similar type of business, having a network of contacts, and having access to the financial resources needed to ensure the achievement of a critical mass of stores within a period of three to four years, as well as develop the business in the hypermarket and institutional sectors.

Therefore, we are looking for partners interested in developing the business throughout an entire country, using all three commercial channels. We offer a joint venture structure in which Procafecol would be the minority shareholder. Any potential partners should fulfill the following requirements:
• Be local operators in the country in question, with a similar business activity.
• Have knowledge of the local market: consumer habits, food and beverage sector, and strategic locations.
• Have current, on-going experience in managing multiple points of sale or chains in the food and beverage sector and/or the real estate sector and/or the retail sector.
• Operate current businesses with a solid, integrated organizational structure capable of supporting and managing the Juan Valdez Café network (Marketing, Personnel Management, Logistics, Operations, Administration and Financial Management).
• Possess a good network of business contacts.
• Financial capacity – Have access to the financial resources necessary to guarantee the achievement of a critical mass of stores nationwide within a period of three to four years as well as develop distribution channels in the supermarket/hypermarket and institutional sectors. For more information about our internationalization strategy, please visit our section on Frequently Asked Questions.
Juan Valdez Café® is currently concentrating its expansion efforts in different countries around the world. However, expansion into your country may not be part of our immediate plans. If you are interested in this business option, and fulfill all of the prerequisites mentioned above, we would appreciate your completing the form below. The information you provide will be added to our database. We will contact you as soon as we are ready to begin expansion into the market of your interest.
Application for potential strategic partners.
Once again, we appreciate your interest in joining the Juan Valdez® Café network.
® Marca registrada por la Federación Nacional de Cafeteros de Colombia - Fondo Nacional del Café.
Calle 73 No. 8-13 Torre A Piso 3 Bogotá - Colombia - (57 1) 313 6600
|