Juan Valdez, the official coffee of the 2018 Miami Open Tennis Tournament!
MIAMI – March 20, 2018 — As the official coffee sponsor of the Miami Open, Juan Valdez, the Colombian coffee grower’s brand dedicated to offering an authentic Colombian Premium coffee experience, is kicking off the event with a bang!
We will be holding a giveaway in the first half of the game on March 24th and 25th. Inviting the audience to have some fun with a personalized Juan Valdez fan, take some selfies with it and share it on IG stories tagging @JuanValdezCafeUS. The winners will be randomly selected and will receive a goodie bag filled with Juan Valdez products as well as a year supply of Juan Valdez Coffee.
This activation will be part of a whole amazing experience, filled with laughter, tennis and the luring aroma of freshly brewed coffee. Honestly, we can’t think of a more perfect combination!
Let the games begin!
Juan Valdez® is the only internationally recognized brand that belongs to coffee producers. Inspired in the icon that has represented Café de Colombia for over 50 years, in 2002 the Colombian Coffee Growers Federation –a non-profit organization that represents more than 500,000 small Colombian coffee producers– created the Juan Valdez® brand for coffee shops. Years later, after the popularity and acceptance of the brand in coffee shops and products was consolidated, the distribution of Juan Valdez® products in other national and international distribution channels began. Besides being a synonym of high quality for Colombian premium coffee consumers, Juan Valdez´s coffees transfer a greater value to coffee producers.