- Experience distributing similar products in the premium food and beverage categories.
- Knowledge of the legal and import requirements of the country in question, as well as tariffs, nationalization costs and taxes among others.
- Capacity to import non-consolidated containers.
- Established distribution network with major high-end supermarket chains to ensure a nationwide reach.
- Net worth of USD $1 million
- Liquid assets of at least USD $100.000 per container.
- Indebtedness level below 50%.
- Operational and adequate administrative infrastructure.
- A business plan where the potential distributor describes the market potential, specifying the penetration strategy considering Juan Valdez® Café's standards.
- Understanding of Procafecol, S.A.’s mission and commitment to Colombian coffee growers and of Juan Valdez® café's products and brand.
- Commitment to use all available resources to meet the established business plan for the territory.