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    1. Experience distributing similar products in the premium food and beverage categories.
    2. Knowledge of the legal and import requirements of the country in question, as well as tariffs, nationalization costs and taxes among others.
    3. Capacity to import non-consolidated containers.
    4. Established distribution network with major high-end supermarket chains to ensure a nationwide reach.



    1. Net worth of USD $1 million
    2. Liquid assets of at least USD $100.000 per container.
    3. Indebtedness level below 50%.
    4. Operational and adequate administrative infrastructure.


    Business Plan

    1. A business plan where the potential distributor describes the market potential, specifying the penetration strategy considering Juan Valdez® Café's standards.



    1. Understanding of Procafecol, S.A.’s mission and commitment to Colombian coffee growers and of Juan Valdez® café's products and brand.
    2. Commitment to use all available resources to meet the established business plan for the territory.