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Juan Valdez® Café is the #1 brand of premium Colombian coffee. Since 2002 it has represented the heart and soul of the Colombian coffee growers in the world and has grown by generating experiences around its specialized coffee shops and through the distribution of its coffee in supermarkets and grocery retailers.

Since the creation of the Juan Valdez® character in 1959, the icon has represented and promoted the Colombian Coffee globally, positioning the product as highly distinctive against other coffees.

Each of the Juan Valdez® coffee beans is hand-picked and goes through the most rigorous quality control processes. By controlling all stages in the production process of raw materials and preparation methods, we guarantee the best quality, aroma, and balanced acidity in every cup of coffee.